About WAFEX

"New varieties keep exports blooming" - Louise Burke, The West Australian

Thursday, 3 September 2009

"New varieties keep exports blooming" - Louise Burke, The West Australian

Craig Musson for Wafex - WA News / Bill Hatto ©This year's bumper wildflower season may be a blessing for the bees but it's also a factor in what is already a challenging year for WA flower exporter WAFEX.

Founder Craig Musson said the company was looking at an excellent season for its staple exports, including the Geraldton waxflower, yellow barrels, kangaroo paws and banksias. But many of WAFEX's grower suppliers will have to cut back on the harvest this year as a strong Australian currency and the effects of the financial crisis combine to hurt export markets for cut flowers. "We're probably in the toughest year that I've experienced in 17 years," Mr Musson said. A recent survey of the $1.7 billion Australian cut flower industry by IBISWorld found that growth was expected to fall from an average 3.6 per cent for the past five years to 1.2 per cent for 2009-10.

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