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"National 65 Roses Day Friday 27 May 2011" - Australian Flower Industry News

Wednesday, 16 February 2011

"National 65 Roses Day Friday 27 May 2011" - Australian Flower Industry News

The flower industry Australia wide is invited to get behind 65 Roses Day and support young Australians living with Cystic Fibrosis.

Following on from the 2010 launch of 65 Roses Day as a national flower promotion, plans are well advanced to grow this day as a major flower giving occasion on the floral calendar.

65 Roses Day is the national awareness and fundraising day for organizations supporting young Australians living with this life shortening condition .Only half the people living with CF today will live beyond their 37th birthday.

For the first time a cohesive national campaign with the support and backing of the flower industry and other major stakeholders will underpin 65 Roses Day.

This is an initiative for growers, florists, wholesalers, on line sellers and all other industry stakeholders to participate in an event that presents great commercial opportunities blended with community service for young Australians living with cystic fibrosis .

In 2010, WAFEX director Adrian Parsons initiated the flower industry involvement with 65 Roses Day and involved rose growers, wholesalers and retail florists. "...We had great success in our first 65 Roses Day in 2010 and we are looking to build on this in 2011 with a national promotion across the entire Australian flower supply chain ..." said Parsons.

65 Roses Day branded stickers have been printed and will be supplied to rose growers on a consignment basis. A sticker is applied to each bunch. Growers collect one dollar for each sticker used, which is remitted in support of CF services nationally.

Leading media  gardening expert Jane Edmanson is the 65 Roses Day 2011 Patron .The official industry and public campaign launch will be at Melbourne International Flower and Garden Show 30th March - 3rd April 2011.

Promotion via metropolitan and regional media outlets is planned to spread the 65 Roses Day message. In addition, point of sale material is being developed and will be widely distributed around the Australian flower industry .


For further information contact:
Adrian Parsons
03 9312 2121
Email: adrian@wafex.com.au

65 Roses Day is a national event held annually on the last Friday in May by Cystic Fibrosis (CF) organisations around the country. The aim of 65 Roses Day is to raise awareness and much needed funds for Cystic Fybrosis research and care.

The phrase " 65 Roses" has a long standing link with Cystic Fibrosis. It was created when a younger brother of a small child, who had been diagnosed with Cystic Fibrosis in the late 1950s, was unable to pronounce the name of the disease, and said that his sister had "sixty five roses". Since that time, the rose has become the symbol of Cystic Fibrosis around the world.

Australian Flower Industry - March 2011 page 12

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