News Archive

September 2012

Tuesday, 4 September 2012

"Where the Wild Flowers Grow" - Enterprising Gippsland

The popularity of native Australian flowers as cut flowers has grown in the past decade and a farm at Longford is supplying boutique bunches to an increasingly demanding market locally and overseas.

Monday, 3 September 2012

"Commercialisation of Western Australian Beauties" - Passion to Profit

The Geraldton Waxflower is a popular flower used by florists in cut-flower arrangements. It is considered to be one of Australia’s most famous wildflowers, and this popularity has spurred the development of plants with many different colourations (white, yellow, pink, purple, lilac, and bicolours). In recent times WAFX has recently entered into two commercialisation and research projects with government bodies – both related to waxflower breeding and commercialisation.

August 2012

Wednesday, 1 August 2012

Latest News From WAFEX

Detailed update of new crop developments, seasonal specials, staff profiles and updates on various crops being grown at WAFEX farms around Australia

June 2012

Friday, 1 June 2012

"WAFEX 20 Year Anniversary - See How We've Grown!" - Australian Flower Industry

To coincide with Hortiweek trade shows in the Netherlands in November last year, WAFEX celebrated 20 years in business with a cocktail party in downtown Amsterdam. The event was attended by over 50 guests including long standing WAFEX clients, growers, breeders and freight agents.

Friday, 1 June 2012

"Leaning Towards Efficient Management" - Daniel Stean, Australian Flower Industry

In 2006, leading flower exporter and wholesaler WAFEX Melbourne made its first tentative steps on a Lean journey. With overhead costs increasing and gross margins under pressure, WAFEX chose to explore how implementing Lean systems into its wholesale flower production systems could lift efficiencies, eliminate waste and create better value for its internal and external stakeholders.

February 2012

Wednesday, 8 February 2012

"Blooming Hard Work" - Emma Field, Weekly Times Now

A LOOMING lack of wild flowers to market drove WAFEX buy their own 28ha farm at Longford, near Sale, in March 2010 to secure supply for their flower company.

January 2012

Friday, 27 January 2012

"Flower supply goes in house" - Emma Field, Weekly Times Now

FLOWER wholesaler and exporter Adrian Parsons has a whole lot more respect for farmers and their production issues. Because he has recently become one himself. Mr Parsons and co-owner, Craig Musson, bought a 28-ha farm at Longford, near Sale, in March 2010 to shore up supply for their flower company WAFEX.

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