Latest News From WAFEX

Friday, 1 February 2013

Latest News From WAFEX

Heart on denim	jacketValentine’s Day 2013 has come and passed and a big thank you to our growers, customers and dedicated staff for your tremendous support throughout this peak trading period. Rose quality and supply was excellent from our predominantly Kenyan growers. With Valentine’s Day falling on a Thursday, Australian retail florists also reported strong sales.

Whilst red roses dominate industry sales, coloured roses as a percentage of total rose sales continues to grow each year. At Wafex, coloured rose sales for Valentine’s Day 2013 represented 50% of our overall rose sales – an increase of 10% on 2012.
Cassie ErcegCassie Erceg, Export Sales Manager, Wafex Perth
Cassie joined Wafex as part of the Total Flowers acquisition in 2008 and has been employed in cut flower buying and sales for over 12 years. Based at Wafex Perth, Cassie manages our fresh flower export sales into Europe, Asia and the Middle East. Cassie is also active in our domestic sales team as well being highly skilled in IT graphics which she uses to create excellent promotional material for Wafex.

Cassieenjoys working with clients, growers and industry representatives from different parts of the world and having insight to the different cultures and ever changing market conditions.

Cassie says “….. I’m encouraged by Wafex’s investment in research and development; it’s exciting to see the new Waxflower that we will be marketing in future years ……”

“…. I enjoy working with graphics and IT and look forward to being involved in Wafex marketing and branding endeavors and IT expansions in the future….”
she continued.

In her spare time Cassie breeds Connemara horses and is an accredited breeds inspector.
The months of February and March represent the late summer and early autumn periods of; the Australian seasons.

Key wildflower crops available in the coming weeks include:-

Tetragona Nuts

Leucadendron Safari Sunset

Tea Tree Coarse

Banksia menszeii

Dominic Parsons
After a very dry spring and summer period we have finally started to receive some much needed rain at our Longford flower farm. Key crops being harvested at present include Banksia baxteri, King Protea and Beaufortia sparsa.

As the weather starts to cool and soil moisture levels improve, we will continue on our re planting programme of Serruria Blushing Bride, Erica sessiflora and seed propagation of Flannel Flower continues.

Dominic Parsons, son of our Eastern States director Adrian Parsons helping with Beaufortia sparsa harvest at Longford January 2013.
Melbourne International Flower	& Garden  ShowCOMING SOON
The Melbourne International Flower and Garden Show is being held at The Royal Exhibition Building and Carlton Gardens from 20-24 March 2013.

Wafex will have an active presence at MIFGS via a stunning display in The Great Hall to launch the addition of the Coco Series Hypericum to our premium Sovereign brand.

Waratah Ridge	logo WATCH THIS SPACE
In March 2013 Wafex will announce an exciting new wildflower branding initiative featuring our newly developed Waratah Ridge brand.

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