"WAFEX opens office in the USA" - Australian Flower Industry

Thursday, 14 March 2013

"WAFEX opens office in the USA" - Australian Flower Industry

Steve Dionne - WAFEX California Operations PresidentAustralian cut flower distributor WAFEX is proud to announce the January 2013 opening of its new overseas office based in Fallbrook, California. Trading as WAFEX USA, this new entity will fully integrate the California floriculture industry with defined segments of international flower trade.

Californian operations will be headed up by partner Steve Dionne, who will serve as the company’s President. Mr Dionne has operated in the California cut flower industry for over 20 years, including leadership of operations in the wholesale, mass market and e-commerce segments. In addition to being awarded Society of American Florist’s Floral Marketer of the Year award, Steve was selected as a member of the American Academy of Floriculture in 2009. He has also been involved in industry trade associations, including serving two terms as President of California’s NORCAL association (Californian Association of Flower Growers and Shippers).

WAFEX is a leading Australian cut flower export and import company with offices and packing facilities on both the east and west coasts of Australia and established markets throughout Asia, Europe, North America and the Middle East.

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