WAFEX News for April 2013

Tuesday, 16 April 2013

WAFEX News for April 2013

Tulips for Mother's DayWith Easter now over and the weather slowly cooling down in Australia, there is now a heavy trade focus in preparation for Mothers Day – Sunday 12 May 2013.

At the sourcing level WAFEX buyers are active arranging supply programmes from our local and overseas grower base. On the sales front, the WAFEX sales department is providing our client base with offers and coordinating freight programmes for the biggest flower day on the Australian calendar.
Andrew ConnorAndrew Connor, Purchasing/Sales Manager, Wafex Perth
After managing a wildflower farm and operating his own landscape/gardening business, Andrew commenced in our Perth Receivals department in 2001. Andrew then transferred to our Melbourne branch from 2002 until 2005 where he held the position of Factory Manager. After a five year stint in Scotland, Andrew returned to Wafex Perth in 2010.

Andrew says …I enjoy the dynamic workplace at Wafex and my working days involves interacting with both growers and customers. I relish constantly striving to provide top class service at all times…”

With two young sons under 5 years of age, Andrew’s spare time revolves predominantly around family activities. A self confessed sporting “tragic”, Andrew also follows West Ham in the IPL and the Western Force in the local rugby competition.
Key wildflower crops available in the coming weeks include:-

Cherry Bush

cherry bush
Dryandra quercifolia

Emu Grass

emu grass
Tetragona Nuts


Sovereign Flowers standWafex presence in the recently held MIFGS was a huge success.

The show was attended by over 105,000 trade and public visitors.
Wafex had a beautiful display of native flowers from our Longford flower farm in the Flowers Victoria Growers Avenue.

In addition, Wafex coordinated a stunning display with its Sovereign Flower brand – showcasing the Sovereign Flowers range including Icebreaker Rose, Gypsophila Overtime and three varieties of Coco Series Hypericum.

WAFEX native Australian flower standWAFEX staff at MIFGSOver 300 trade guests attended Flower Victoria Cocktail Party where visitors to the Sovereign Flowers stand could have their charicature drawn by leading artist Alan Rose

WAFEX plant science

Having identified the need for new and innovative native flower crops to help build demand, WAFEX in conjunction with RIRDC and Kings Park W.A has invested in an innovative breeding project using the cutting edge method of somatic fusion.

The Somatic fusion breeding method seeks to use highly advanced laboratory techniques to develop desirable cut flower traits including new colours, shapes and extended flowering periods in Waxflower. Other genera involved in the somatic fusion breeding project include Verticordia, Actinodum, Darwinia and Pileanthus. The project is led by Digby Growns and Dr Tony Scalzo from Kings Park WA

Read more in AFI magazine
WAFEX CYCLING TEAM CONQUERS 4 PEAKS BIKE RIDE WAFEX cycling teamOn Sunday 14 April staff from Wafex Perth entered a team in the Three Dams Cycling Challenge – a gruelling 150km bike ride through the hills and dams outside Perth.

Check out the team pic pre race Michael Resuggan, Mark Kershaw, Craig Musson, Philip De La Harpe and Daniel Stean.

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