About WAFEX

WAFEX News ­- May 2013

Wednesday, 15 May 2013

WAFEX News ­- May 2013

Mothers Day Banner

MOTHERS DAY 2013
Mothers Day was celebrated last Sunday 12 May and we would like to thank our growers and clients for their support for this peak flower giving occasion on the Australian calendar. Mild sunny weather was experienced across all of Australia and sales reports from Wafex clients has been very positive

FEATURED CROP – BANKSIA HOOKERIANA
Banksia hookeriana harvesting has commenced from Wafex’s own farm located in Dandaragan Western Australia.

Stems are marketed world wide in candle and flower form, fresh, dried and tinted( dyed).

The Banksia hookeriana season will run from early May until late September.

Wafex also offers Banksia hookeriana dyed using specialized hot and cold dye techniques using environmentally friendly dyes with colour recipes adapted to our customer needs.

For more information on the crop and this week's fresh flowers check the Wafex website.

FORTHCOMING CROPS
Key wildflower crops available in the coming weeks include:-

Banksia coccinea

BANKSIA COCCINEA CULTIVATED

Serruria Blushing Bride

SERRURIA BLUSHING BRIDE

Leucadendron Safari Sunset

LEUCADENDRON SAFARI SUNSET MULTI

Thryptomene calycina

Thryptomene calycina

WAFEX DRIED FLOWER UPDATE
As well be very active in all aspects of fresh flower sales and marketing, WAFEX is Australia’s leading supplier of dried flowers and foliages.

Wafex dried flower division is based at our Perth facility where dried flowers are processed and packed under the careful supervision of Craig Musson and Gloria Roberts.

Dried flower sales are predominantly in 20 and 40 foot sea containers to clients in Europe, Asia and North America.

Visit the dried flower section of the Wafex web site today to see our superb range.

Wafex Dried Flowers

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WAFEX USA UPDATE
WAFEX USA is winding down from its first export season, as temperatures in Southern California soar into the high 30’s. After a highly productive season that saw Californian flowers shipped to over a dozen international markets, the team at WAFEX USA will now shift focus to importing flowers to the U.S.

Steve Dionne, President WAFEX USA says,
“We were very pleased with how our crops were received throughout the world. Not only our high-volume crops such as Waxflower, but also many alternative items were very popular such as Boronia, Riceflower, Ranunculus, and many novelty Leucadendrons...”

With Australia’s production season coming into its own in the next several weeks, WAFEX USA will be reaching out to its North American clients as it gears up for an exciting 2013 import season.

Cystic Fibrosis 65Roses Tshirts

WAFEX SUPPORTS CYSTIC FIBROSIS 65 ROSES DAY - FRIDAY 31 MAY 201365 Roses Day sticker by Wafex

As part of our Corporate Social Responsibility programme, Wafex has been an active supporter of Cystic Fibrosis 65 Roses Day which is the peak fundraising awareness day for Cystic Fibrosis Australia and its affiliate state bodies.

Since 2008 Wafex has helped raise over $80,000 for Cystic Fibrosis Australia and this year will continue to assist via sales of Cystic Fibrosis branded roses in the last week of May via Wafex wholesale clients and retail outlets across Australia.

For more information:
http://www.cysticfibrosis.org.au/vic/

Jason StoreyJason Storey, Purchasing Manager, Wafex Melbourne

Jason commenced work at Wafex in 2007 and has worked in a variety of sales and purchasing roles including managing our Melbourne Wholesale Market stand for 5 years. Jason has a degree in Industrial design and prior to joining the flower industry in 1994 he worked in shop and point of sale design.

Jason says
…I enjoy the complexity and challenge of working at Wafex as we constantly try to improve our systems and procedures.The ever changing flower mix and supply patterns keeps me intrigued and wondering what our next big floral project will look like…


With two young twin children, Jason and his wife have recently taken the “tree change” and moved to rural Ballarat, situated 90 minutes from our Melbourne office. Jason’s hobbies include cycling, cooking, gardening and tinkering with cars and motorbikes.

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