News Archive

October 2013

Friday, 25 October 2013

Blue Ribbon for Australian waxflower

Helix Australia announces that their premium hybrid Chamelaucium Moonlight Delight recently has been awarded a Blue Ribbon in the Outstanding Varieties Competition at the Society of American Florists (SAF)Convention in Phoenix, Arizona(USA).

June 2013

Thursday, 20 June 2013

Products, news and ideas to help create inspirational floral arrangements

The traditional wedding season will soon be here even though many brides have already walked down the aisle. So it’s time to wow you with some wonderful wedding designs from local designer Shauna Larsen. Shauna has created a range of stunning floral designs using Sovereign Flowers - The absolute premium in quality flowers - courtesy of WAFEX.

May 2013

Wednesday, 15 May 2013

WAFEX News ­- May 2013

This months newsletter includes feedback from Mothers Day 2013, WAFEX USA update and the WAFEX dried flower update. Our featured crop is Banksia hookeriana and our forthcoming crops are Banksia coccinea, Serruria Blushing Bride, Leucadendron Safari Sunset and Thryptomene calycina. WAFEX continues to be an active supporter of Cystic Fibrosis 65 Roses Day which is the peak fundraising awareness day for Cystic Fibrosis Australia and its affiliate state bodies.

April 2013

Tuesday, 16 April 2013

WAFEX News for April 2013

Sourcing flowers for Mothers Day, Melbourne International Flower and Garden Show, WAFEX's groundbreaking breeding project and the WAFEX cycling team hit the road.

March 2013

Saturday, 16 March 2013

WAFEX Autum Update

March and April are the first months of the Australian autumn which typically means the hot days of summer have passed and we start to see cooler evenings and lovely crisp mornings. Most of our key growing regions are still in desperate need of rain after a very dry summer period. Our key winter and spring crops are putting on their last burst of growth before winter so irrigation and fertilizer regimes remain vital at this time to maximise stem length and quality for the forthcoming crops

Thursday, 14 March 2013

"WAFEX opens office in the USA" - Australian Flower Industry

Australian cut flower distributor WAFEX is proud to announce the January 2013 opening of its new overseas office based in Fallbrook, California. Trading as WAFEX USA, this new entity will fully integrate the California floriculture industry with defined segments of international flower trade.

Thursday, 7 March 2013

"Waratah Ridge Launch" - Australian Flower Industry

To provide more crop supply, floral design and marketing information on its range of wildflowers, flower wholesaler and exporter WAFEX has launched an exciting new branding initiative called Waratah Ridge. WAFEX’s goal is for the red and black Waratah Ridge logo to become synonymous with quality, reliability and innovation in wildflower supply for the Australian market.

February 2013

Friday, 1 February 2013

Latest News From WAFEX

WAFEX monthly news round-up for February... great results from this year's Valentine's Day campaigns, meet "Cassie Erceg", Export Sales Manager for our Perth office, find out what great crops are coming next month, get the latest Longford farm updates and hear what WAFEX is preparing for the Melbourne International Flower and Garden Show.

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