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Wafex launches new flower brand at National Flower Centre today

Thursday, 21 August 2014

Wafex launches new flower brand at National Flower Centre today

CUT flower company Wafex launched a new retail brand at the National Flower Centre at the Melbourne Wholesale Market this morning.

The brand — Just Because Flowers — is specifically designed for independent retailers, especially those new to carrying fresh flower line or looking to simplify the process of merchandising their range.

Just Because Flowers is designed to generate profitable impulse sales by attracting customers with high visibility retail branding and point-of-purchase displays.

The compact display stand offers bigger profits per square foot and has hot pink and baby pink stripes to help attract attention.

Wafex director Adrian Parsons said 12 individual messages on the flower packaging encouraged impulse and self-treat purchases such as “because it’s OK to buy yourself flowers” and “because flowers are a no calorie treat”.

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Just Because Flowers on Facebook...

Buckets of Just Because Flowers branded roses and tulips

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