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Putting branding to work

Monday, 8 December 2014

Putting branding to work

WAFEX director Adrian Parsons with Just Because Flowers displayJust Because Flowers is designed to attract customers with high visibility retail branding and unique point-of-purchase displays. It offers bigger profits per square foot with the use of compact display styles. The use of distinctive hot pink and baby pink stripes helps the brand to stand out in a busy but largely unbranded retail marketplace.

Twelve individual messages on the flower packaging encourage impulse and self-treat purchases, such as “Because it’s ok to buy yourself flowers” and “Because flowers are a no calorie treat”. The strong point-of-sale branding is carried through flower sleeve stickers, bucket wraps, price tags and a ready-loaded two-bucket merchandise unit.

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