August News from Wafex

Friday, 28 August 2015

August News from Wafex

August News from WafexWherever you are in the world, the seasons are a-changing! In the Northern hemisphere summer is almost over and the crisp days of autumn are almost upon us.

Whilst in Australia and the Southern hemisphere, spring is nearly here, and with that comes the start of wedding season, and we hope all brides tie the knot whilst holding a beautiful bouquet from Wafex!

We have many flowers that are perfect for modern bridal bouquets, bridesmaids, table settings and floral wedding and reception decorations.

Hot favourites this season are Serruria Blushing Brides, Waxflower Pearlflower, Sovereign Gypsophyla, Sovereign Lisianthus and Sovereign Icebreaker.

FEATURED CROP – HELIX WAXFLOWER SARAH’S DELIGHT (PBR) Sarah’s Delight has large vibrant pink wax blooms with a crimson red centre that dance upon a backdrop of fresh, fine green foliage.

This variety has no overgrowth and an attractive bright red bud. Wafex grows this bloom in Western Australia and Victoria, and its peak availability is between July and August.

Contact your WAFEX account manager or sales representative for further information or to order this stunning flower.

For more information on this week's fresh flowers check the Wafex website.
Key flower crops available in the coming weeks include:-
Leucospermum Tango

Waxflower Mitzi

Wafex WA Managing Director Craig Musson and Purchasing Manager Mark Kershaw recently travelled to Kenya to attend ITFEX, the Kenyan Flower Show. Mark and Craig caught up with our partnering farms to discuss the coming season and check out the amazing produce that is coming in from Africa.

This growing show is fast becoming a showcase of the Kenyan floral industry, as well as attracting a truly global audience of growers, propagators, breeders and suppliers.


As part of our Random Acts of Kindness program, the Wafex WA team visited St Vincent's Nursing Home in Guildford, Western Australia. They team chatted with residents in the common room and presented a selection of flower arrangements showing off native West Australian blooms. The residents were really thankful and loved the natural bright colours.

FARM UpdateHarris Farm in Western Australia is producing good numbers of Helix Waxflower, Sarah’s Delight, Raspberry Ripple, Debutante and Strawberry Surprise. After a mild winter in Victoria, Longford Farm is still harvesting Serruria and a good selection of Leucadendron such as Mauii Sunset, Procerum and Reiwa Gold.
Sales Manager Melbourne
Danielle is our Sydney based sales manager, who can often be found at the Sydney flower market meeting with her wholesale clients.

Danielle has more than 25 years industry experience, and has worked as a florist, a wholesaler and she was also a buyer for Roses Only. This diverse experience gives Danielle a solid understanding of the needs and demands of her wholesale clients.

“Having worked as a florist I understand the sales process from a florist’s point of view,” says Danielle. “I really enjoy working with my clients and they appreciate my experience in the wholesale sector so I can give them valuable market insights and advice.”



“Minds are like parachutes; they work best when open.”

– Thomas Dewar, Scottish businessman

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