October News from Wafex

Tuesday, 6 October 2015

October News from Wafex

October News from WafexThe Australia spring is now in full swing and there is a lot of media coverage assessing if El Nino will influence weather patterns in our region over the coming 12 months.

Our local flower markets are awash with colour at this time of year with peak harvest production coming from traditional outdoor annual crops – as well as a big increase in supply from our core export lines such as Waxflower, Banksia, Leucadendrons and Kangaroo Paws.

We typically see a strong surge in exports this month with the run into All Saints Day in Europe. In addition, export volumes to USA also lift significantly as this market celebrates Fall and the upcoming Halloween and Thanksgiving festivities.
FEATURED CROP – FLANNEL FLOWER Flannel Flower ( Actinotus helianthi ) is a native Australian flower endemic to south eastern Queensland and the western slopes of New South Wales. Whilst flowering all year round, the main flush is in September–November.

The soft white colours and velvet texture of Flannel Flower make it a very popular item for spring weddings in Australia. Flannel Flower is harvested on 30-50cm stem length and packed 10 stems per bunch.

Wafex Longford farm has a mix of self sown plants as well as seed propagated blocks of Flannel Flower.

For more information on this week's fresh flowers check the Wafex website.
Key flower crops available in the coming weeks include:-
Leucospermum Moonlight

Protea King

Waxflower Dancing Queen

Waxflower My Sweet 16

Spring is a very busy harvest period at our Longford farm with key crops including King protea, Flannel flower, Waxflower and the tail end of our Banksia coccinea crop. John Campbell, Longford Farm Manager said the very cold winter has resulted in a later start to our Waxflower harvest. John said this years Boronia harvest was excellent and our trial plantings of new Boronia selections are showing excellent promise. Our Kangaroo paws are starting to throw flowers with a big surge in volume expected in early November.


Our flower farm located 1 hour north of Perth is coming into the last month of peak harvest volumes as the west coast temperatures start to increase. The Banksia hookeriana crop is now finished and we have started on later flowering Waxflower varieties Dancing Queen and My Sweet 16. We also anticipate a good harvest this year from our new variety Waxflower Vesuvius which is a red variety which flowers after My Sweet 16.Wafex Director Adrian Parsons recently visited our Regansford farm where his children Dominic, Grace and Ruby got to experience first hand how to harvest and bunch Waxflower.


WAFEX USA NEWSOctober represents one of the busiest months for our USA office with key items including Waxflower from Australia, Pincushions from South Africa and Spray Roses from Kenya.

Wafex USA President Steve Dionne said plans are also well advanced for export sales of Californian grown waxflower which starts in January – perfect timing for Chinese New Year/Valentine’s Day sales to Wafex’s global client base.
The new Melbourne fruit, vegetable and flower markets finally opened in early September after long delays. Flower growers, wholesalers and florists are still adjusting to the new location at Epping which is approximated 40km west of the Melbourne CBD. The Wafex stand is located very centrally in the market where we service our local wholesale and retail clients.


Wafex will this year start to market limited volumes of our exciting new Waxflower variety Piouette Mim – a delicious small bloom pink variety which follows on the great popularity of Waxflower Dancing Queen. Waxflower Pirouette Mim has been bred by our sister company Helix Australia. This variety is very difficult to propagate but we expect brides and party planners around the world to be rushing to get their designer hands on this very exclusive variety. Volumes will increase in the coming years as we have expanded our plantings on this great new variety.

Receptionist/Creditors Clerk
Cherie is our Perth based receptionist and creditors clerk. If you’re a grower and you want to get paid, Cherie is the person to keep sweet with! Cherie also takes care of paying local freight fees, export permits and staff salaries.

Cherie is super organised, and likes nothing better than a neat and tidy desk and a long to-do list with all the items ticked off.

“It’s the people that are the best part about working for Wafex, I really enjoy being part of a team of positive, clever and hardworking people.” says Cherie.



“People are like stained-glass windows. They sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within.”

– Elisabeth Kubler-Ross, American psychiatrist

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