About WAFEX

News Archive

November 2015

Friday, 13 November 2015

Change in WAFEX ownership


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Monday, 2 November 2015

November news from Wafex


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October 2015

Tuesday, 6 October 2015

October News from Wafex


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August 2015

Friday, 28 August 2015

August News from Wafex


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June 2015

Monday, 22 June 2015

Wafex featured in AFI Magazine

Adrian Parson's nomination for the PMA Marketer of the Year Award has been featured in the latest issue of AFI Magazine.
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April 2015

Friday, 17 April 2015

Wafex Director nominated for Marketer of the Year

Adrian Parsons, Director of Wafex, has been nominated for the 2015 PMA-Produce Plus Marketer of the Year Award.
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March 2015

Friday, 13 March 2015

Latitude 33 Floral Group to make its debut at World Floral Expo in Los Angeles

Latitude 33 Floral Group will debut at the World Floral Expo in Los Angeles.
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Friday, 13 March 2015

AFI Magazine March 2015

Sovereign's new packaging was featured in Australian Flower Industry Magazine. The packaging features striking design to reflect the premium nature of the product.
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Sunday, 1 March 2015

Hypericum from Ethiopia

Sun Kissed Flowers is a Dutch based flower breeding and growing company specialising in "summer" flowers produced in the Netherlands.
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January 2015

Thursday, 22 January 2015

Making flowers the gift of choice this Valentine's Day

Valentine’s Day will fall on a Saturday in 2015, and this is often met with a variety of responses from industry members. This year one of the key marketing tools will be social media as a way of engaging with the high frequency Valentine’s Day purchasing demographic 20-30 years old or Gen Y. Social media marketing offers an efficient and effective way to stay connected with Gen Y and an insight into what may capture their attention and shape the opinions of this generation.
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